R. Hertwig, PSYCHOLOGY, EXPERIMENTAL ECONOMICS AND TH E QUESTION OF WHAT GOOD EXPERIMENTATION IS, Zeitschrift fur experimentelle Psychologie, 45(1), 1998, pp. 2-19
Research in psychology and economics rarely interacts. A notable excep
tion is Amos Tversky and Daniel Kahneman's research on decision making
. The gist of their program is that humans systematically violate norm
s that have been equated with rationality. These so-called cognitive i
llusions cast doubt on the rationality assumption of economic models o
f human behavior. Economists have questioned the validity of these res
ults by criticizing the experimental methods used in psychology. Unlik
e many psychologists, experimental economists seriously attempt to mot
ivate their participants, provide them with the opportunity to learn,
and avoid deceiving them. There are good reasons why psychologists oug
ht to consider those methodological preferences.