We are concerned in this paper with the density of functionals which d
o not attain their norms in Banach spaces. Some earlier results given
for separable spaces are extended to the nonseparable case. We obtain
that a Banach space X is reflexive if and only if it satisfies any of
the following properties: (i) X admits a norm \\.\\ with the Mazur Int
ersection Property and the set NA(\\.\\) of all norm attaining functio
nals of X contains an open set, (ii) the set NA(\\.\\)(1) of all norm
one elements of NA(\\.\\) contains a (relative) weak open set of the
unit sphere, (iii) X has C*PCP and NA(\\.\\)(1) contains a (relative
) weak open set of the unit sphere, (iv) X is WCG, X has CPCP and NA(
\\.\\)(1) contains a (relative) weak open set of the unit sphere. Fina
lly, if X is separable, then X is reflexive if and only if NA(\\.\\)(1
) Contains a (relative) weak open set of the unit sphere.