A decade's worth of work is reviewed: building on the demonstrated pro
wess of heterogeneous catalysis in industrial organic chemistry, the a
uthor's laboratory devised efficient catalysts for a number of organic
reactions, based on aluminosilicates such as clays and zeolites. This
review also spells out, at a time when creative research is overshado
wed by imitative research, some of the methological musts that also ha
ppen to characterize physical organic chemistry: the devising of exper
iments so that accurate numerical data can be obtained; the importance
of remote, interdisciplinary connections; the need for estrangement f
rom stereotypic preconceptions that may obscure the true explanations
for the phenomena; and the over-riding need for concerning oneself onl
y, or at least predominantly, with the important facts that nature tel
ls, if one cares to listen. (C) 1998 John Wiley & Sons, Ltd.