A simple and efficient psychophysical procedure is presented to quanti
fy the visual conspicuity of a target in a complex (natural) scene. Me
asurements can easily and quickly be performed in the field or in comp
lex environments. Only a few observers (typically two to three) are ne
eded to achieve sufficient accuracy. We show that this conspicuity mea
sure predicts human visual search performance in realistic and militar
y relevant complex scenarios. Also, conspicuity measured on photograph
ic slides agrees with conspicuity measured in the field, which implies
that the new conspicuity measure can be used in combination with phot
osimulation studies to optimize and evaluate the visual distinctness o
f displayed information. (C) 1998 Society of Photo-Optical Instrumenta
tion Engineers.