Db. Cornfield et B. Fletcher, INSTITUTIONAL CONSTRAINTS ON SOCIAL-MOVEMENT FRAME EXTENSION - SHIFTSIN THE LEGISLATIVE AGENDA OF THE AMERICAN-FEDERATION-OF-LABOR, 1881-1955, Social forces, 76(4), 1998, pp. 1305-1321
''Frame extension'' is an important frame-alignment strategy for incre
asing social movement membership. Little research has addressed how th
e institutional environment of a social movement organization constrai
ns and compels the organization to extend its frame among potential ad
herents. Elaborating on the bargaining perspective and the concept of
multiorganizational field we develop market and political models of th
e impact of social movement dependence relations with movement antagon
ists and political opportunity on frame extension. Our examination of
these models with a multivariate time-series regression analysis of ch
anges in the legislative agenda of the American Federation of Labor (A
FL) over its complete history suggests that the AFL extended its frame
among potential adherents in response to declining employer dependenc
e on unions for labor-supply and increasing political opportunity. We
conclude with implications of the findings for future research on cont
emporary union decline and institutional and environmental influences
on social movement frame-alignment processes.