The World of Concrete trade show organizers negotiate a block of appro
ximately 30,000 rooms with a different location each year. The case wa
s developed through interviews with the trade show director. The issue
s under negotiation include the room rate, cancellation clauses, and a
menities for the conference organizers and VIPs. The case is written f
or a negotiations course and may be used in two ways: as an intermedia
te exercise for refining student skills at information management and
integrative bargaining or as a fairly advanced exercise about appropri
ate preparation for major negotiations.