A random-digit dialed telephone survey was conducted in a traditionall
y conservative southern state to determine the level of support for se
xuality education in the public schools including support for specific
sexuality education topics, the earliest grade level at which each to
pic should be taught, and the amount of instruction time required for
sexuality education in the high schools. Survey data were obtained fro
m 534 South Carolina registered voters in late January/early February
1997 Results demonstrated that most South Carolina registered voters:
1) supported sexuality education in the public schools; 2) supported i
nstruction on a variety of sexuality education topics; 3) supported in
struction at all grade levels, especially beginning in middle school;
and 4) believed instruction time for sexuality education in the high s
chools should either remain the same or be increased. In addition, a s
ignificant increase in support for sexuality education occurred from t
he beginning of the survey to the end, suggesting that the instrument
itself may have served as an educational tool for respondents. The cha
racteristics of registered voters who supported sexuality education at
the beginning of the survey and at the end were examined and compared
. These results may assist in the development of educational and marke
ting strategies designed to build support for school-based sexuality e
ducation programs in South Carolina and elsewhere.