The synchrotron reflection scenario recently proposed to explain gamma
-ray flares observed from blazar jets is studied. Our analysis takes i
nto account the angular distribution of the beamed radiation, the fini
te extent of the scattering region, and light-travel-time effects. We
compare energy densities and powers for synchrotron, synchrotron self-
Compton, reflected synchrotron (RSy), and external Compton scattering
processes. If the width of the scattering layer is much larger than Ga
mma R-B', where Gamma and R-B' denote the bulk Lorentz factor and the
comoving frame radius of the plasma blob, respectively, then the ratio
of the RSy and synchrotron energy densities is similar to 4 Gamma(3)n
(BLR)sigma(T)R(B)' where n(BLR) is the mean particle density in the br
oad line region (BLR). Our results imply that Thomson-thick scattering
regions of narrow extent must be present for the synchrotron reflecti
on mechanism to operate effectively. This process seems unlikely to ca
use flares in lineless BL Lac sources, where X-ray and TeV flares are
common and the BLR is thought to be weak or absent. We sketch time pro
files of flares for Various scenarios.