LINKING NETWORK ORGANIZATION TO HOLOGRAPHIC DESIGN - FUTURE INDUSTRIAL-ORGANIZATION

Discusses possible future approaches to questions of industrial organi zation. Suggests a meta-model of an organization producing goods which combines the information requirements of management and control funct ions and critical requirements of a holographic (heterarchic) organiza tion. Suggests a conceptual framework that provides a method of linkin g information and communication. Makes a distinction between informati on-network organization and communication-network organization. Discus ses various architectural designs in terms of how their properties can serve the governing mechanism of the organization. Argues that synerg etic effects are, ideally, optimized through fully integrated communic ation networks. Also discusses advantages gained through the use of co mmunication-related technology with the aim of shortening idea-to-prod uct time-cycles. The questions of architectural design and the technol ogical options cannot be treated separately or extracted from the orga nizational context. Successful implementation of such technology is de pendent on simultaneous development of high-level ''communicative comp etence'', i.e. the ability to create and convey metaphoric knowledge i n ways that enhance the holographic qualities of the organization.