One key element in the successful dissemination and utilization of qua
litative findings is the well-written research report. In contrast to
quantitative research, there is no one style for reporting the finding
s from qualitative research. Qualitative researchers must select from
an array of representational styles and formats those that best fit th
eir research purposes, methods, and data. Qualitative researchers must
attend to the balance among description, analysis, and interpretation
, choose whether to emphasize character, setting, or plot, determine w
hose perspectives or voices will prevail, and treat metaphors seriousl
y. Strategies for re-presenting qualitative data include using time, t
heme, sensitizing concepts, and coding families. (C) 1998 John Wiley &
Sons, Inc.