TOBACCO, DRUG, AND HIV PREVENTION MEDIA INTERVENTIONS

Media-based health promotion interventions can,reach large segments of the population and lower barriers to participation in programs. By co llaborating with media specialists, we can develop interventions that might be broader more publicized, and ultimately more likely to change behaviors and attitudes within the community. The present paper descr ibes a series of media interventions involving smoking cessation, drug abuse prevention, stress reduction, weight control, and HIV/AIDS prev ention. The process by which I became involved in these interventions is discussed, and the implications of developing these types of large- scale behavioral interventions are discussed.