BEYOND THE RHETORIC OF SUSTAINABLE TOURISM

Recent years have witnessed an upsurge of interest in the concept of s ustainable tourism. For the most part, attention has focused on defini ng the concept. Authors have reasoned that in order to achieve sustain able tourism, a sound understanding must first be gained of what the c oncept means. This article does not take issue with this general appro ach, but nevertheless argues that the time has now come to move on fro m defining sustainable tourism, to begin to consider how it may best b e implemented in practice. An approach based on the methodology of env ironmental economics is suggested as a possible way forward, (C) 1998 Elsevier Science Ltd, All rights reserved.