Animal communication is studied both by neurobiologists and by evoluti
onary biologists, but in very different ways. The purpose of this arti
cle is to show how both groups could benefit from a greater appreciati
on of each other's approach. Evolutionary biologists should take more
account of the role played by the sensory systems and brains of receiv
ers in constraining the design of animal signals. Neurobiologists shou
ld be more aware of recent advances in the understanding of signal-rec
eiver co-evolution and the evolutionary origins of animal signals. A s
eries of recent examples are cited that illustrate how pre-existing ne
urophysiological or psychological properties of receiver organisms are
essential to our understanding of the design characteristics of anima
l signals and of their origins. Also discussed are a number of other a
reas of signalling in which the study of 'receiver psychology' is like
ly to be fruitful.