The effect of solvent polarity on the electronic absorption and fluore
scence properties of neutral red (NR), a phenazine-based dye of biolog
ical importance has been investigated in several neat and mixed solven
ts. An unusual dual solvatochromic behavior has been observed that rev
eals the existence of two closely spaced electronic excited states in
NR. In low-polarity solvents the fluorescence of the NR is mainly emit
ted from the localized excited state, whereas in high-polarity solvent
s the emission from the charge transfer state dominates. The dipole mo
ments of the localized and charge transfer states of NR have been esti
mated from the solvatochromic shifts. The dipole moment of the localiz
ed excited state (4.8 D) is only slightly higher than that of the grou
nd state (2.0 D), while that of the charge transfer state is drastical
ly higher (17.5 D). Fluorescence quantum yields and the life-times of
NR have been determined in different solvents and correlated with the
solvatochromic shifts.