We prove factorization in the decay B --> D() + jet using the Large E
nergy Effective Theory. The proof is non perturbative, does not requir
e any gauge fixing and is exact in the limit of a very narrow jet. On
the other band, it is shown that the Large Energy Effective Theory is
unable to consistently describe completely exclusive processes such as
for example B --> D() + pi due to an oversimplification of transvers
e momentum dynamics. Therefore we present a variant of the Large Energ
y Effective Theory, i.e. a new effective theory for massless particles
which properly takes into account transverse degrees of freedom and i
s the natural framework to study exclusive non-leptonic decays. (C) 19
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