This paper is set in the context of the increased prevalence af enviro
nmental direct action in the United Kingdom. After delimiting 'radical
' enviromentalism, and briefly describing the impetus for this turn to
direct action, I focus on the radical environmental movement's use of
different media. Thus parallel to the increase in direct action has b
een the emergence of a variety of radical environmental news texts (in
both video and print form). These texts carry different representatio
ns and cultural-political mappings of the rural and rurality. Three th
emes of such a depiction are described: the rural as 'nature's refuge'
as a local space but potentially global in its consequence, and a spa
ce of a radical history of Englishness. In the second half of the pape
r I draw insight from actor-network theory to argue for a relational-m
aterialist approach to the production and consumption of these texts.
By taking this approach I describe a 'moment' wherein it becomes diffi
cult and problematic to separate these two processes. The notion of ch
ains of production - consumption is suggested in order to overcome thi
s difficulty.