TEACHING SPORT MANAGEMENT THROUGH SERVICE-LEARNING - AN UNDERGRADUATECASE-STUDY

Students in an undergraduate course, entitled ''Writing in Sport Manag ement,'' experienced a service-learning component through an outreach program with local sport organizations. The primary tenet behind imple menting this teaching method was that students would garner a better u nderstanding of business writing if they wrote within the context of t he private sector. The aim of the study was to make preliminary observ ations regarding the potential of service-learning as a means of provi ding field experiences that could benefit both students and teachers. Class instructors serried as support staff and evaluated results throu gh student logs, class presentations, student memorandums, product rev iew, and interviews with agency personnel and students. Results indica ted that service-learning improves learning and supported the notion t hat this teaching technique can provide substantive field experiences while allowing the instructor to monitor the process.