VOICES OF EXPERIENCE - MAKING STUDENTS THE EXPERTS

A poster campaign targeting Ist-year students was developed on the bas is of responses of student focus groups to the following questions: 1. What are the major problems faced by incoming students regarding acad emic performance, alcohol use, relationships, attitudes toward their a ppearance and/or weight? 2. What are some of the ways in which you, or people you know, have coped with these problems effectively? An evalu ation found that 89% of Ist-year students had read the posters and tha t 56% had used at least 1 of the tips. The campaign followed guideline s for promoting behavioral change suggested by the research of Prochas ka on stages of change and Bento's social marketing model.