PREJUDICE BETWEEN BAVARIANS AND NORTH GERMANS - APPLYING A NEW METHODFOR ASSESSING EVALUATIVE ASSOCIATION WITHIN PREJUDICE

We were concerned with prejudice between Bavarians and Worth Germans a nd examined in participants from both regions how closely the respecti ve ingroup and outgroup is associated with negative attitudes. To asse ss the association between social category and generalized attitude, t he newly developed ''Implicit Association Test'' (IAT) of Greenwald, M cGhee and Schwartz (in press) was employed. Results of the IAT reveale d that first names of each outgroup were judged more negatively than f irst names of each ingroup. Moreover, a positive correlation between t he IAT measures and an explicit prejudice measure was obtained. Conseq uently, interindividual differences in the endorsement of prejudices a re not only a function of correctional processes but also of the repre sentation of prejudice. The findings suggest that group membership inf luences the representation of prejudice.