Objectives. This National Cancer Institute-funded study sought to incr
ease fruit and vegetable consumption among women served by the WIC pro
gram in Maryland. Methods. Over a 2-year period, a multifaceted interv
ention program using a randomized crossover design sought to increase
fruit and vegetable consumption at 16 WIC program sites in Baltimore C
ity and 6 Maryland counties. Participants were surveyed at baseline, 2
months postintervention, and 1 year later. Results. Two months postin
tervention, mean daily consumption had increased by 0.56 +/- 0.11 serv
ings in intervention participants and 0.13 +/- 0.07 servings in contro
l participants (P = .002). Intervention participants also showed great
er changes in stages of change, knowledge, attitudes, and self-efficac
y. Changes in consumption were closely related to number of nutrition
sessions attended, baseline stage of change, race, and education. One
year later, mean consumption had increased by an additional 0.27 servi
ngs in both intervention and control participants. Conclusions. Dietar
y changes to prevent cancer can be achieved and sustained in this hard
-to-reach, low-income population. However, many obstacles must be over
come to achieve such changes.