The relation between consumption and welfare, generally assumed by ort
hodox economists, must be re-examined by ecological economists. Presen
t attitudes towards consumption among the latter are often ambiguous,
resulting in a modified form of consumerism. Yet questioning the often
dubious benefits of consumption is as important for the environmental
debate as emphasising its neglected costs. Beyond basic needs satisfa
ction, it is at most one's consumption level relative to others which
counts for welfare, so that benefits from consumption cannot be increa
sed in the aggregate. Thus there is much scope for reducing consumptio
n (and thus, environmental costs) while increasing or maintaining welf
are. Identifying those goods the consumption of which adds Little or n
othing to welfare, and assessing the effect of reducing their consumpt
ion on resource use, natural and human, should be a major concern of a
n ecological economics aimed at promoting sustainable welfare. (C) 199
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