MARKETING SCALES HANDBOOK, A COMPILATION OF MULTIITEM MEASURES - BRUNER,GC, HENSEL,PJ

Authors
STEWART DW
Citation
Dw. Stewart, MARKETING SCALES HANDBOOK, A COMPILATION OF MULTIITEM MEASURES - BRUNER,GC, HENSEL,PJ, Journal of marketing research, 30(4), 1993, pp. 525-527
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
30
Issue
4
Year of publication
1993
Pages
525 - 527
Database
ISI
SICI code
0022-2437(1993)30:4<525:MSHACO>2.0.ZU;2-F