SOCIAL-CONTEXT AS A FACTOR OF MINORITY AND MAJORITY INTERRELATION

The limitations of S. Moscovici's traditional experimental scheme of m inority influence are analysed: social context of minority and majorit y differentiation is ignored; dummies-subjects are used; the tasks for them make no sense; minority and majority interaction is passive. The principles and results of empirical study following traditional schem e but overcoming abovementioned limitations are presented. The data ob tained show that active interaction of real representatives of social majority and minority on problems important for personality and for so ciety are accompanied by consolidation of dominating point of view. Mi nority influence phenomenon as an alternative for social conformity wa s not proved experimentally.