In principle, current regulation of investor-owned electric utilities
is simple: the more electricity a utility sells, the more money it mak
es for its stockholders. This link between sales and earnings encourag
es utilities to sell more electricity, whether or not such increased s
ales benefit customers. For the same reason, utilities often find it d
ifficult to conduct even the most cost-effective energy-efficiency pro
grams: these programs reduce sales, and reduced sales cut earnings. Al
though the theoretical underpinnings of this problem have been careful
ly explained, little quantitative analysis exists to identify the magn
itude of the problem. This paper provides that quantitative analysis f
or a Rocky Mountain utility. It shows that a utility that runs modest
energy-efficiency programs will find its return on equity cut by almos
t 100 basis points. Sensitivity analyses confirm that this earnings lo
ss will occur under a wide range of sizes and load factors of energy-e
fficiency programs, retail price levels and structures, and short-run
marginal costs. Shareholder losses are greatest for utilities that run
ambitious programs and for which the difference between retail electr
icity price and average fuel cost is high. This erosion of earnings oc
curs even though utility customers may receive substantial benefits fr
om these energy-efficiency programs because rapid load growth accelera
tes the need to build new and often expensive generating capacity.