STRATEGIES FOR THE PROMOTION OF COMPUTER-APPLICATIONS IN RADIOLOGY INHEALTH-CARE-DELIVERY

The objective of this paper is to identify current trends in the devel opment and implementation of computer applications in today's ever-cha nging healthcare environment. Marketing strategies are discussed with the goal of promoting computer applications in radiology as a means to advance future healthcare acceptance of technologic developments from the medical imaging field. With the rapid evolution of imaging and in formation technologies along with the transition to filmless imaging, radiologists must assume a proactive role in the development and appli cation of these advancements. This expansion can be accomplished in a number of ways including Internet based educational programs, research partnerships, and professional membership in societies such as the So ciety of Computer Applications in Radiology (SCAR). Professional socie ties such as SCAR, in turn, should reach out to include other professi onals from the healthcare community. These would include financial, ad ministrative, and information systems disciplines to promote these tec hnologies in a cost conscious and value added manner. Copyright (C) 19 98 by W.B. Saunders Company.