THE AMERICAN-ASSOCIATION-OF-ADVERTISING-AGENCIES (4AS) STANDARDS OF PRACTICE - HOW FAR DOES THIS PROFESSIONAL-ASSOCIATIONS CODE OF ETHICS INFLUENCE REACH

Authors
MAES JD JEFFERY A SMITH TV
Citation
Jd. Maes et al., THE AMERICAN-ASSOCIATION-OF-ADVERTISING-AGENCIES (4AS) STANDARDS OF PRACTICE - HOW FAR DOES THIS PROFESSIONAL-ASSOCIATIONS CODE OF ETHICS INFLUENCE REACH, Journal of business ethics, 17(11), 1998, pp. 1155-1161
Citations number
17
Categorie Soggetti
Business,Philosophy
Journal title
Journal of business ethics → ACNP
ISSN journal
01674544
Volume
17
Issue
11
Year of publication
1998
Pages
1155 - 1161
Database
ISI
SICI code
0167-4544(1998)17:11<1155:TA(SOP>2.0.ZU;2-U
Abstract
In a national survey, members of 4As agencies were contrasted with non -member agencies to determine awareness and influence of the 4As Stand ards of Practice, the Professional Code of Ethics for 4As members. The 4As Code was selected because the 4As represents the principle profes sional association of the support service industry, advertising.