THE EFFECT OF NEWS TEASERS IN PROCESSING TV-NEWS

Authors
CHANG HC
Citation
Hc. Chang, THE EFFECT OF NEWS TEASERS IN PROCESSING TV-NEWS, Journal of broadcasting & electronic media, 42(3), 1998, pp. 327-339
Citations number
32
Categorie Soggetti
Communication
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
42
Issue
3
Year of publication
1998
Pages
327 - 339
Database
ISI
SICI code
0883-8151(1998)42:3<327:TEONTI>2.0.ZU;2-C
Abstract
This study examined the effect of news teasers on viewer processing of TV news. Results showed that the presence of a news teaser enhanced v iewer recall and comprehension of the news story teased. In addition, the effectiveness of different types of news teasers was explored: the presence of a program reference in a news teaser was found to be more effective in facilitating viewer comprehension of the news story, whi le presentation format of the news teaser did not make a difference.