PROFESSIONALISM AMONG CANADIAN RADIO ANNOUNCERS - THE IMPACT OF ORGANIZATIONAL CONTROL AND SOCIAL ATTRIBUTES

This study explores the influence of perceptions of organizational con trol and social attributes on professionalism among radio announcers. The study uses data gathered from a stratified random sample of announ cers working in Canada. A multiple-regression analysis revealed langua ge, hierarchical authority announcing experience, freelance income, an d lack of a professional education exerted the most influence on profe ssionalism; this model correctly classified half the announcers by lev el of professionalism. The findings raise concerns about the applicabi lity of conventional occupation-related concepts to announcing because of the nature of this work-creative, individualized, isolating-and it s lure for recruits.