This study examines the association between types of prescription drug
insurance coverage and the unit cost of dispensed drugs. Logistic reg
ression and ordinary least squares regression were used to assess diff
erences in the use of brand name and generic drugs and the unit cost o
f dispensed brand name oi generic drugs across four insurance categori
es: Medicaid, private third party, indemnity, and uninsured. The resul
ts show that private third-party and indemnity prescriptions were more
likely to he dispensed with brand name drugs. Also, indemnity patient
s and the uninsured were dispensed brand name and generic drugs with l
ower unit costs. The findings have ramifications for the design of pre
scription drug insurance benefits and suggest that physicians may resp
ond to the economic situation of their-patients when prescribing drugs
.