The driving forces behind export expansion in the context of liberalis
ation reforms in developing countries remain a matter of debate. This
article aims to contribute to this debate through a case study of the
Sri Lankan experience following the policy reforms initiated in 1977.
The results point to the importance of sound macroeconomic policy, pol
icies to promote export oriented foreign direct investment and revampi
ng the overall policy setting in favour of private sector activities f
or achieving export success. Direct export subsidies are a poor substi
tute for genuine trade, investment and macroeconomic policy reforms. T
here is little support for the hypothesis that an import-substitution
phase is a prerequisite for the successful transition of domestic manu
facturing to export orientation.