We generalise Gerstenhaber's theory of deformations, by dropping the a
ssumption that the deformation parameter should commute with the eleme
nts of the original algebra. We give the associated cohomology and con
struct a Koszul resolution for the polynomial algebra C[X] in the ''ho
mogeneous'' case. We then develop examples in the case of C[x,y] and f
ind some Moyal-like products of a new type. Finally, we show that, for
any field K, matrix algebras with coefficients in K and finite degree
extensions of K are rigid, as in the commutative case.