PRIME-TIME TV PORTRAYALS OF SEX, SAFE SEX AND AIDS - A LONGITUDINAL ANALYSIS

Authors
LOWRY DT SHIDLER JA
Citation
Dt. Lowry et Ja. Shidler, PRIME-TIME TV PORTRAYALS OF SEX, SAFE SEX AND AIDS - A LONGITUDINAL ANALYSIS, Journalism quarterly, 70(3), 1993, pp. 628-637
Citations number
27
Categorie Soggetti
Communication
Journal title
Journalism quarterly → ACNP
ISSN journal
01963031
Volume
70
Issue
3
Year of publication
1993
Pages
628 - 637
Database
ISI
SICI code
0196-3031(1993)70:3<628:PTPOSS>2.0.ZU;2-C
Abstract
The primary purpose of this study was to track changes in the numbers and types of sexual behaviours in prime time network TV programs. prob ability sample of eighty-eight hours of programmes and promos was anal yzed for a wide variety of sexual behaviours (verbal, implied, and phy sical). Contrary to public perceptions, the results indicated a substa ntial decrease in the hourly rates of sexual behaviors in the programs from fall 1987 to fall 1991.