This study investigates the relationship between the contractile effic
acy of phorbol esters and their ability to activate protein kinase C i
n intact rabbit aorta. Phorbol dibutyrate (PDB) induced a maximal cont
raction approximately 3.5-fold greater than that to phorbol myristate
acetate (PMA). The magnitude of maximal PDB- and PMA-induced contracti
on correlated with the magnitude of protein kinase C activation, as as
sessed by the decrease in cytosolic protein kinase C activity. KCl (60
mM) did not potentiate the PMA-induced decrease in cytosolic protein
kinase C activity. These results suggest that the lack of efficacy of
PMA is due to its inability to activate protein kinase C in the intact
rabbit aorta. It is speculated that the different contractile efficac
ies of phorbol esters result from selective activation of protein kina
se C isoforms, and that the amounts of these isoforms varies amongst v
ascular tissues.