The industrial customer faces the need to forecast utility demand. Thi
s paper demonstrates how the utility can help the industrial customer
forecast more accurately and thus reduce costs. Using the actual busin
ess conditions of a public utility, an extensive examination of tradit
ional time series forecasting techniques under various simulated or de
mand patterns has been carried out. In this paper, traditional forecas
ting error measures such as bias, mean absolute deviation (MAD) and me
an squared error (MSE) have been analysed in correlation with a much m
ore relevant error measure for a business environment: the total cost
of a time series model relative to the organization. Finally, some pre
viously held assumptions of autocorrelation and 'model fit' are examin
ed.