This paper provides an empirical comparison of consumption and market
betas for to 23 Australian industry portfolios, using quarterly Austra
lian data. The results reveal that there is very little sensitivity of
returns to consumption growth where consumption growth is measured co
ntemporaneously. However, when a lagged relationship is examined, the
consumption sensitivities become much stronger. Nevertheless the consu
mption betas remain considerably less significant than their market be
ta counterparts.