The study and application of household coping have largely been confin
ed to the problems of famine and food insecurity. Based on field insig
hts from West Africa, this paper argues that understanding how househo
lds cope and allocate resources in times of crisis is of immense value
to a broad array of development interventions. It also introduces a c
onceptual framework that evaluates household coping in exogenous and e
ndogenous contexts. The application of this framework may provide a mo
re informed approach to development intervention design, implementatio
n and targeting that is sensitive to the differential needs and experi
ences of rural households and communities.