Since the late 1970s, theorizing in psychological social psychology ha
s been dominated by the computer metaphor of information processing mo
dels, which fostered an emphasis on ''cold'' cognition and the concept
ualization of individuals as isolated information processors. More rec
ent research shows a renewed interest in the interplay of feeling and
thinking in social judgment and in the role of unconscious processes i
n reasoning and behavior. Moreover, research into socially situated co
gnition and the interplay of communication and cognition highlights th
e role of conversational norms, social interdependence, and power in s
ocial judgment. Experimental research into these issues is reviewed. T
he emerging picture is compatible with social psychology's latest meta
phor, humans as motivated tacticians who pragmatically adapt their rea
soning strategies to the requirements at hand.