This paper focuses on the extent to which price changes occurring at t
he farm-level are transmitted to the retail sector. A price transmissi
on elasticity is derived which is shown to depend on the degree of mar
ket power in the food industry and the nature of the food industry's p
rocessing technology. The offsetting role of the processing technology
and market power in determining the extent of price transmission are
highlighted. A case-study reports values for the price transmission el
asticity for the US beef and pork sectors.