We consider a common agency context where socially desired exclusive d
ealing clauses cannot be enforced. Customers sequentially negotiate no
nexclusive credit or insurance contracts from multiple risk-neutral fi
rms in a market with free entry. Each contract is subject to moral haz
ard arising from a common noncontractible effort decision. Outcomes of
a class of Markov equilibria are characterized by a corresponding not
ion of constrained efficiency. These may involve more rationing than i
n a context of exclusive contracts, Increases in public provision or c
ompetition can result in increased prices on the private market, owing
to an induced reduction in customer effort.