In this Reply, Professor Chemerinsky argues that the application of Fi
rst Amendment principles to private institutions is desirable. Under t
raditional law, the free speech interests of private institutions are
always favored over the free speech interests of individuals. Transpor
ting First Amendment norms to the private sector is desirable because
more speech is generally best and private power can chill and prevent
speech just as much as government actions. Courts should balance the c
ompeting free speech interests of institutions and individuals, rather
than always siding with the institution over the individual.