CAN AMERICAN MANAGEMENT CONCEPTS WORK IN RUSSIA - A CROSS-CULTURAL COMPARATIVE-STUDY

This article examines the main cultural differences and similarities b etween American managers and their Russian counterparts. It also explo res the applicability of familiar American management concepts concern ing leadership styles, motivation approaches, performance appraisal sy stems, systems for strategic planning, and organizational configuratio ns in the context of the Russian culture. Certain American management concepts-such as legitimate power-based leadership style, employee rel ations policies, gainsharing, appraisals based on work team performanc e, strategic improvising, and strategic alliances-can be successfully put into practice in Russia. Differences in managerial values between these two countries, however, require that the application of American management approaches in Russia be carried out patiently and systemat ically.