CONSTRUCTING REALITY - PRINT MEDIAS FRAMING OF THE WOMENS MOVEMENT, 1966 TO 1986

This content analysis examined the use of framing techniques found in the New York Times, Time, and Newsweek's coverage of the women's movem ent. Coverage of both women who organized to promote and deter the mov ement was studied. Results showed that both groups were not considered important. The strongest evidence for framing techniques was the dele gitimation of feminists. This included reporting aspects of the women' s appearance, using quotation marks around such words as ''liberation, '' and emphasizing dissension within the movement. Conversely, the ant i-feminists were described as well-organized and attractive. The movem ent's goals were rarely mentioned, while surface details were commonly presented.