M. Miller et al., FRAMING THE CANDIDATES IN PRESIDENTIAL PRIMARIES - ISSUES AND IMAGES IN PRESS RELEASES AND NEWS COVERAGE, Journalism and mass communication quarterly, 75(2), 1998, pp. 312-324
Media coverage of presidential primaries is crucial to voters, and can
didates often complain that news coverage fails to present their posit
ions. This study used computerized content analysis to examine how the
1996 GOP presidential candidates framed themselves in press releases
and how elite newspapers covered them. The analysis reveals that (1) c
andidate images were distinct in press releases and news stories; (2)
candidate positions were represented differently in both; and (3) cand
idates were differentially successful in getting news media to reflect
their positions. News media covered substantive concerns that were no
t included in candidate press releases.