WEB PAGE DESIGN AND GRAPHIC USE OF 3 US NEWSPAPERS

A content analysis of three U.S. Internet newspapers has found that In ternet newspapers gave more priority to providing textual information than graphic information, and large graphics were more likely to appea r on home pages than on front pages and news article pages. The news l inks and the multiple communication channels adopted by Internet newsp apers in web page design created a new environment of communication, i nvolving move than host newspaper and initial audience. With interconn ected links, the traditional one-to-many newspaper publishing process turned into many-to-many communication centered with and facilitated b y the host Internet newspapers. The interconnected news links brought in audience participation in producing newspaper content and providing information beyond the original newspaper content, which demonstrates a shift of balance of communicative power from sender to receiver.