JOURNALISTS AND PUBLIC-RELATIONS PRACTITIONERS NEWS VALUES - PERCEPTIONS AND CROSS-PERCEPTIONS

Authors
SALLOT LM STEINFATT TM SALWEN MB
Citation
Lm. Sallot et al., JOURNALISTS AND PUBLIC-RELATIONS PRACTITIONERS NEWS VALUES - PERCEPTIONS AND CROSS-PERCEPTIONS, Journalism and mass communication quarterly, 75(2), 1998, pp. 366-377
Citations number
69
Categorie Soggetti
Communication
Journal title
Journalism and mass communication quarterly → ACNP
ISSN journal
10776990
Volume
75
Issue
2
Year of publication
1998
Pages
366 - 377
Database
ISI
SICI code
1077-6990(1998)75:2<366:JAPPNV>2.0.ZU;2-8
Abstract
Journalists and public relations practitioners in South Florida and me tropolitan New York were surveyed regarding their perceptions and cros s-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news va lues, although journalists report a greater lack of awareness of the s imilarity. The study also found that practitioners, expecting contribu tions of social good by public relations, perceive greater public rela tions' influence on news content than do journalists.