Dissemination and utilization strategies need to be reshaped to be eff
ective during a rime of great change. Following discussion of the comp
lex patterns of change facing society at the end of the twentieth cent
ury, six challenges to dissemination and potential responses are prese
nted. All share the need to address thoughtfully the human dynamics of
change-a main challenge for the field of dissemination and utilizatio
n in the century ahead.