DISSEMINATION IN A TIME OF GREAT CHANGE

Dissemination and utilization strategies need to be reshaped to be eff ective during a rime of great change. Following discussion of the comp lex patterns of change facing society at the end of the twentieth cent ury, six challenges to dissemination and potential responses are prese nted. All share the need to address thoughtfully the human dynamics of change-a main challenge for the field of dissemination and utilizatio n in the century ahead.