A strategy for the design of molecules with Large two-photon absorptio
n cross sections, delta, was developed, on the basis of the concept th
at symmetric charge transfer, from the ends of a conjugated system to
the middle, or vice versa, upon excitation is correlated to enhanced v
alues of delta. Synthesized bis(styryl)benzene derivatives with donor-
pi-donor, donor-acceptor-donor, and acceptor-donor-acceptor structural
motifs exhibit exceptionally Large values of delta, up to about 400 t
imes that of trans-stilbene. Quantum chemical calculations performed o
n these molecules indicate that substantial symmetric charge redistrib
ution occurs upon excitation and provide delta values in good agreemen
t with experimental values. The combination of Large delta and high fl
uorescence quantum yield or triplet yield exhibited by molecules devel
oped here offers potential for unprecedented brightness in two-photon
fluorescent imaging or enhanced photosensitivity in two-photon sensiti
zation, respectively.