Linear viscoelastic measurements with and without a superimposed magne
tic field are used to characterize the structure of model magnetic pai
nts comprised of metal particles, cyclohexanone and polyvinylchloride
wetting resin. Simple network modeling is used to derive a formula for
the field-induced increase of G' with the single parameter, critical
field H-crit, which characterizes dispersion quality by how easily par
ticles align under the magnetic field. Milling weakens the structure o
f the paint, provided sufficient resin concentration is maintained, as
revealed by a decrease of G' and H-crit with milling time. At low res
in concentration G' increases with milling time indicating that millin
g induces structural reorganization which, being unsupported by resin
adsorption, results in forming a stronger network. Magnetorheological
measurements are correlated with susceptibility measurements in a smal
l alternating magnetic field which probes particle interactions withou
t breaking the structure. As the resin concentration increases, rheolo
gical spectra shift to shorter relaxation times due to structure trans
formation from a network to small aggregates. Susceptibility spectra s
hift to longer times due to weakening of particle interactions. (C) 19
98 The Society of Rheology.