A NEW APPROACH TO EVALUATE THE MARKET SHARE OF SERVICE INDUSTRIES

Authors
WU C HSU SM TIEN TW
Citation
C. Wu et al., A NEW APPROACH TO EVALUATE THE MARKET SHARE OF SERVICE INDUSTRIES, The Journal of the Operational Research Society, 49(9), 1998, pp. 948-952
Citations number
14
Categorie Soggetti
Management,"Operatione Research & Management Science","Operatione Research & Management Science
Journal title
The Journal of the Operational Research Society → ACNP
ISSN journal
01605682
Volume
49
Issue
9
Year of publication
1998
Pages
948 - 952
Database
ISI
SICI code
0160-5682(1998)49:9<948:ANATET>2.0.ZU;2-J
Abstract
The purpose of this paper is to apply the model of stochastic networks (networks of quasi-reversible stations) to customer brand-choice beha viour for studying the market share of some service undustries such as in life insurance. We estimate the market share and the mean unit sal es of a specified brand in a static market. The model involves use tim e, customer loyalty, brand switching, initial purchasing and market sh are variation.