Disperser effectiveness is the contribution a disperser makes to the f
uture reproduction of a plant. Although it is a key notion in studies
of seed dispersal by animals, we know little about what determines the
effectiveness of a disperser. The role of the present paper is to rev
iew the available information and construct a hierarchical framework f
or viewing the components of disperser effectiveness. Effectiveness ha
s both quantitative and qualitative components. The quantity of seed d
ispersal depends on (A) the number of visits made to the plant by a di
sperser and (B) the number of seeds dispersed per visit. The quality o
f seed dispersal depends on (A) the quality of treatment given a seed
in the mouth and in the gut and (B) the quality of seed deposition as
determined by the probability that a deposited seed will survive and b
ecome an adult. In this paper I review the ways disperser behavior, mo
rphology and physiology can influence these major components of disper
ser effectiveness, and when data permit present preliminary analyses o
f relationships among components.